Reader Profile

Loud! (Not the font I plan to use)

Matt, 19, is an avid guitar player, who takes a keen interest in Alternative, rock and indie rock music. His music taste will dictate most aspects of his life such as his friends, what he wears, how he spends his free time, what he watches on TV etc. He is inspired by bands/Artists such as Arctic Monkeys, The Killers, Oasis, The Libertines, Alex Turner, Miles Kane, The last Shadow Puppets, The Crookes and The Beatles etc. He uses his musical taste to express himself to the world and wants to emulate his idols by wearing clothe similar to them. He follows his heroes to whatever festivals they play at and is a common sight at the iTunes Festival, Glastonbury, Reading and Leads, T in the Park etc. Matt is currently at university is a follower of the indie university music scene. He uses Last.FM, Spotify, ‘Loud!’ magazine and word of mouth to uncover hidden gems. As soon as he does he immediately shares this new band with his friends who are also as music-crazy as he is. Matt scoffs at mainstream Pop, Hip Hop etc. and religiously sticks to his guitar bands. He and his friends don’t have much money and will usually swap, albums, magazines guitar equipment etc with each other to get by. Matt is seen as the leading light in his peer group and often sets the fashion and music taste of the group, the music on his iPod is well respected amongst his group and outside it as well.