Friday, 14 September 2012

Textual analysis of the school magazine cover



Misc en scene

Setting

The denotation of the setting is presumably, in a social area of Ridgewater college. This can connote an idea that the college holds a social and relaxed atmosphere. The setting also has a globe in it. This visually relates to the main heading of the magazine, 'Global Learning'. This could create a sense of equality in the college and that the Ridgewater takes everyone into consideration regardless of their background. The fact that the model is Asian could strengthen this idea.

Costume

The model seems to be wearing clothes that connote a relaxed and casual presence, strengthening the idea that the institute want's to connote the college as relaxed and approachable.The top the model is wearing is denoted as green. Green suggests a positive attitude, which could suggest that the model is pleased to be at the college. 

Props

The setting uses plants in the background. This could connote that the college cares about the environment. Which could be a method of trying to attract students who care about that. The college uses a bright round lamp in the background. This could try to strengthen the idea of a bright, happy atmosphere at the college. 

NVC (Non Verbal Communication) 

The body language of the model suggests relaxation (with the leaning over the chair etc.) Promoting the relaxation idea. Her gaze is straight at the reader and she is smiling. Both of these are used to tell the reader straight away that Ridgewater college has people who are relaxed and happy.

Lighting 

The lighting is high-key meaning that the lighting has been set to be bright and colorful I would say this connotes to readers that they can have a bright future and education at the college. 

Font

The title of the magazine seems to be in an old style font, connoting that the college has a good history. I say good because the color is white connoting something positive. The blue subheadings are in a more curved and rounded font. It suggests that they are trying to appeal to a younger audience, whilst still showing that they have a proud history. 

Overall...

I would say that the institution is trying to show the college is a place that has a social able, relaxed atmosphere. That has a good history and where students can enjoy and bright, fruitful education and life.